Rethinking motor finance so you never miss an opportunity


We strive to set the standard in motor finance and establish long-lasting partnerships.

Full Market Access

With access to 19 different lenders, dealers can obtain the very best outcomes suited to the customers’ specific needs and preferences.


Our team of Regional Development Managers have worked in the motor trade, so have the F+I knowledge and expertise to help dealers achieve results  


Our innovative technology helps you save time and obtain faster, accurate results for your customers. 


Motor finance solutions that put more customers in your cars

We are an award-winning motor finance provider, we use our extensive knowledge and expertise to help car dealers explore challenges they face, working with them to identify areas where incremental sales and improved results can be achieved

Case Studies

Luscombe's Motors

‘We’re so happy with the results from DSG Finance. Not only have they delivered exceptional service, they have far exceeded our expectations in terms of receiving better acceptances when compared with our previous broker. DSG has been a breath of fresh air.

The Chorley Group

“DSG Finance have helped to support Chorley Group for 2 years now.  Not only do they deliver an exceptional level of service to our teams, but with their expansive product range, they ensure we miss no opportunities when it comes to any out of term lending from our first string provider. 
We would highly recommend to have DSG Finance on your panel of lenders!”

Compliance and Data Security

Our dedicated compliance team stay up-to-date with regular training, meaning everything we do is current, compliant and secure.


Not only does our entire team take the industry-recognised Specialist Automotive Finance qualifications, they also undergo our own in-house bespoke compliance training. This helps us understand your specific needs, ensuring everything from the finance agreement to your statutory rights and necessary documentation has been properly provided.

Data Security

In a fast-paced, hyper-connected world, data breaches are an ever-present issue. We take your data seriously, working tirelessly to ensure you are properly protected. DSG is accredited in ISO27001, the industry benchmark for system data security. We are Cyber Essentials Plus certified to ensure we are guarded against common online threats.