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Industry leaders using finance expertise and tech innovation.

We are consistently first with new ideas, which means your dealership can lead the way in surpassing your customers’ finance expectations.

Industry leaders using finance expertise and tech innovation.

Our service to you and your customers

87/100

Speed

87/100

New proposals have an instant soft search and are automatically sent to the most suitable lender

83/100

Satisfaction

83/100

Dealerships rated the service from DSG as being Excellent on 83% of the last 12mths transactions

90/100

Convenience

90/100

Customers are eligible to sign their documents through our multi-lender eSign platform Click Docs

100/100

Availability

100/100

Our point of sale system has had no ‘down time’ over the last 12mths

Specialist expertise

We always strive for absolute excellence.

F+I Specialists

Our field-based Regional Development Managers are industry specialists.

Most of our RDMs began their careers working in dealerships, giving them valuable, industry-relevant knowledge and expertise, which means they understand how to help you to achieve better results. Meet our Regional Development Managers

Non Prime Support Team

We liaise with customers on your behalf to help you convert more non-prime acceptances.

This includes everything from revised terms to obtaining supporting info. This not only saves you time, but also generates better conversions, meaning more cars sold.

Dedicated LCV Department

Most dealer groups are always looking for additional support when it comes to helping fund Light Commercial Vehicles.

That’s why we have a dedicated LCV Specialist who can access a range of niche funding products designed to make these vehicles more affordable.

Digital Sales

Our in-house Digital Sales team can manage web traffic on your behalf by processing incoming finance applications.

These applications are pre-vetted and accepted before being handed back to you as a fully-qualified, validated and accepted lead, freeing up both your personnel and capacity.

The Team

State-of-the-art, award winning, technology delivered by driven industry experts

Talk to us
Richard Hoggart

Richard Hoggart

CEO
Mark Gow

Mark Gow

Sales Director
Mark Lloyd

Mark Lloyd

Group Compliance Director
Aaron Malins

Aaron Malins

Group Finance Director
David Quate

David Quate

Director
Tim Marlow

Tim Marlow

Head of Sales, Prestige Division

Careers

Would you like to join us in our mission to achieve absolute excellence?

Get in touch

At DSG, we hire the very best our industry has to offer.

We look for passion, professionalism and an ability to perform at the highest level, and then we invest in you. From industry accreditations to regular training, we make sure all of our team are supported during our journey together. Like what you hear? then let’s get your career moving today.

Get in touch
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©2021 DSG Financial Services Ltd.
We can introduce you to a limited number of lenders and their finance products. We are not an independent financial advisor; we will provide details of products available, but no advice or recommendation will be made. You must decide whether the finance product is right for you. We do not charge you a fee for our services. Whichever lender we introduce you to, we will typically receive commission from them (either a fixed fee or a fixed percentage of the amount you borrow). The commission arrangements we have in place vary, depending on how you are introduced to us and with which lender we are able to place you with. When you are introduced to us by a motor retailer, we may be paid a flat fee, regardless of the interest rate you pay, finance product, length of agreement, or amount of finance. We may also be paid a fixed rate of commission, calculated as a percentage of the amount of finance. We will always introduce you to the most suitable finance lender offering you the most appropriate finance product for your needs, and at the best interest rate possible (which is determined by the finance lender) based on the commission we are paid and by your credit profile. The amount of commission we receive and pay, and your credit profile, will impact the amounts you pay under your credit agreement. In both cases, we will pass a proportion of the commission paid to us to the motor retailer that introduced you to us. We may also be paid, and pay the motor retailer, higher commission depending on the type and age of vehicle or based on the finance product you are provided with. In these cases, commission levels vary based on the levels of work required to be undertaken by us and the motor retailer. Whilst we may receive higher levels of commission based on the finance product you are provided with, this is always based on the level of work required in relation to the particular product and we will not seek to secure finance products that are not suitable for your needs.

We may select a lender which is part of our group (Unity Auto Finance Ltd). We will only ever select this particular lender from the panel available to us if it is in your interests and is the most appropriate lender for your particular needs.

If you would like to know how we handle complaints, please ask for a copy of our complaints handling procedure, or click here.
Click here for our Privacy Policy. You can also find information about referring a complaint to the Financial Ombudsman Service (FOS) at www.financial-ombudsman.org.uk. For free and impartial money advice, contact the Money Advice Service.

DSG Financial Services Ltd is authorised and regulated by the Financial Conduct Authority (Firm reference number - 649675). DSG Financial Services Ltd is a company registered in England & Wales with a company number 02313903. Our VAT registration number is 322 3523 42.
All Rights Reserved. We are a credit broker and not a lender.