The world of consumer credit has never been so crowded, as existing providers constantly tweak their offerings, online finance platforms look to make an impact and new high street players
seek to enter the marketplace.

Inevitably, motor dealers feel the pain more than most, with margins already under intense pres- sure, and a wide array of potential customers who all require finance packages tailored to their precise requirements.

Checking every detail in each individual’s credit history is cumbersome and time-consuming, especially if dealership staff lack real-time access to the right databases, or the correct skill-set to fully understand the minute complexities of consumer credit legislation.

No wonder savvy dealers are turning in ever- increasing numbers to specialist finance brokers to provide the financial solutions and the data they require, allowing front-line staff to focus on what they do best – developing customer relationships and selling vehicles.

Stockport-based DSG Finance has been providing bespoke motor finance options to major dealers since it was established 28 years ago. Sales director Mark Gow has been with the broker since 1995 and makes a persuasive and passionate ambassador.

“Put simply, our core role is helping senior management teams reduce their workload, and that of their sales staff, by streamlining their existing funder policy,” he says. “This enables us to create and implement successful strategies to help dealers improve their used car volumes, and their overall finance penetration.”

“There has never been just one lender able to cater for every possible customer credit status or funding requirement so dealers were forced to manage multiple funder relationships.”

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